Sen. Cannella Names Monterey County’s La Plaza Bakery 12th District Small Business of the Year

Monday, June 11, 2012

State Senator Anthony Cannella (R-Ceres) today presented La Plaza Bakery, based in Monterey County, with the 12th Senate District’s Small Business of the Year award during a ceremony in Sacramento.

“La Plaza Bakery is a shining example of taking an idea, hard work and determination and making it into a successful business. They have a truly amazing story that reflects the American Dream,” said Senator Cannella. “In three decades of business, the Rodriguez family has become a vital part of Monterey County, not only providing jobs but giving back to the community.”

Co-sponsored by a coalition of small-business organizations, California Small Business Day provides legislators and advocacy organizations a unique opportunity to honor the important role small businesses play in communities across California. There are approximately 3.4 million small businesses in California, representing 99.2% of the state’s employers and 52.1% of California’s private-sector employment. Since the award’s establishment in 2000, legislators have recognized small businesses in their districts for their contributions to the local economy and for their community and charitable service.

“We are honored that Senator Cannella chose to recognize La Plaza as the Small Business of the Year,” said La Plaza Bakery manager Raul Rodriguez. “The Rodriguez family believes in the communities they serve. The family has established a scholarship program and is a strong supporter of local athletics, various community groups, including the Rotary Club, and is the proud sponsor of the new Teen Technology Center at the Cesar Chavez Library in Salinas.”

La Plaza Bakery was founded in 1982 by the Rodriguez family in Soledad. They pooled their savings to purchase their first location. The entire family worked to learn the baking business, from accounting to cake decorating. The bakery prospered and opened stores in Gonzales, Salinas and Greenfield.

Today, there are six bakeries in the Salinas Valley with 120 employees. In addition to being a full-service bakery, they also sell Mexican food and other specialties.